USING MOTION GRAPHICS TO ENHANCE YOUR VIDEO MESSAGE
What is motion graphics? Motion graphics is animation, often with text as a major component. Essentially, it’s animated graphic design. Motion graphics not only illustrate concepts, but also engages your audience and allows them to connect with your work. Motion graphics are typically used to emphasize ideas and facts in a manner that your audience can remember and understand.
Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly.
Key Takeaways Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can provide the viewers an enhanced way to digest a message.
Here are just a few examples pulled from our recent work. Whether we are playing with typography, using animation to illustrate a concept, or integrating motion graphics into a video for a wow factor, Glass Eye endeavors to look at each project with fresh eyes and find ways to elevate our work and get results for our clients.
I'm a partner at Glass Eye Productions, Inc., a full-service production and post-production studio based in Brea, California. I enjoy seeing a project from concept-to-completion. My hands-on involvement includes working with the client throughout all aspects of a project and my "hats" include Producer, Editor, and Project Manager.