Storyboards are not always used in our productions, however when there is a budget for adding this step to the preproduction process, they can be a very effective tool. A storyboard is a visual outline for your commercial or corporate video. It’s made up of a series of thumbnail images that convey what happens in your video, from beginning to end. Storyboards help us: Visualize the storytelling Focus the story and finesse the way the story will be told Define the technical parameters: description of the motion, the camera, the lighting, etc. Establish where we will shoot each set-up in the script in order to tell the story Communicate to the client the vision we’ve collaborated on together and make sure we are on the same page For us, a polished script is usually the starting point from which a storyboard is produced. Video production requires coordinating a lot of small but important details. [...]