8 07, 2020

7 Tips for Writing a Corporate Video Script

By |2020-07-09T00:49:58+00:00July 8th, 2020|Categories: PreProduction|Tags: , , |0 Comments

When you are presented with the task of writing a script for your company, it can be overwhelming. There is a lot to consider when planning a video, but if you follow these 7 tips, you’ll be on track to create a video that is intentional, attention-grabbing, and successful. 1. Find the purpose in your video. When thinking about the purpose of your video, these are a few questions you should ask yourself: What is the goal of this video? Who is the audience? What are some key takeaways? Answering these questions can help you kickstart and start planning your script. Glass Eye can help you by providing our creative brief template to get you started. 2. Tell a story. Telling a story allows your audience to relate to your product and company on an emotional level. It also keeps them engaged and focused. Take into consideration how this story unfolds in your [...]

9 07, 2019

STORYBOARDING YOUR VIDEO PROJECT

By |2019-07-09T23:40:22+00:00July 9th, 2019|Categories: PreProduction|0 Comments

Storyboards are not always used in our productions, however when there is a budget for adding this step to the preproduction process, they can be a very effective tool. A storyboard is a visual outline for your commercial or corporate video. It’s made up of a series of thumbnail images that convey what happens in your video, from beginning to end. Storyboards help us: Visualize the storytelling Focus the story and finesse the way the story will be told Define the technical parameters: description of the motion, the camera, the lighting, etc. Establish where we will shoot each set-up in the script in order to tell the story Communicate to the client the vision we’ve collaborated on together and make sure we are on the same page For us, a polished script is usually the starting point from which a storyboard is produced. Video production requires coordinating a lot of small but important details. Because [...]