12 08, 2020

USING MOTION GRAPHICS TO ENHANCE YOUR VIDEO MESSAGE

By |2020-08-12T21:47:38+00:00August 12th, 2020|Categories: Post Production|Tags: , , , , , , |0 Comments

What is motion graphics? Motion graphics is animation, often with text as a major component. Essentially, it’s animated graphic design. Motion graphics not only illustrate concepts, but also engages your audience and allows them to connect with your work. Motion graphics are typically used to emphasize ideas and facts in a manner that your audience can remember and understand. Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. Key Takeaways Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can provide the viewers an enhanced way to digest a message. Here are just a few examples pulled from our recent work. Whether we are playing [...]

8 07, 2020

7 Tips for Writing a Corporate Video Script

By |2020-07-09T00:49:58+00:00July 8th, 2020|Categories: PreProduction|Tags: , , |0 Comments

When you are presented with the task of writing a script for your company, it can be overwhelming. There is a lot to consider when planning a video, but if you follow these 7 tips, you’ll be on track to create a video that is intentional, attention-grabbing, and successful. 1. Find the purpose in your video. When thinking about the purpose of your video, these are a few questions you should ask yourself: What is the goal of this video? Who is the audience? What are some key takeaways? Answering these questions can help you kickstart and start planning your script. Glass Eye can help you by providing our creative brief template to get you started. 2. Tell a story. Telling a story allows your audience to relate to your product and company on an emotional level. It also keeps them engaged and focused. Take into consideration how this story unfolds in your [...]

9 07, 2019

STORYBOARDING YOUR VIDEO PROJECT

By |2019-07-09T23:40:22+00:00July 9th, 2019|Categories: PreProduction|0 Comments

Storyboards are not always used in our productions, however when there is a budget for adding this step to the preproduction process, they can be a very effective tool. A storyboard is a visual outline for your commercial or corporate video. It’s made up of a series of thumbnail images that convey what happens in your video, from beginning to end. Storyboards help us: Visualize the storytelling Focus the story and finesse the way the story will be told Define the technical parameters: description of the motion, the camera, the lighting, etc. Establish where we will shoot each set-up in the script in order to tell the story Communicate to the client the vision we’ve collaborated on together and make sure we are on the same page For us, a polished script is usually the starting point from which a storyboard is produced. Video production requires coordinating a lot of small but important details. Because [...]

7 03, 2019

B-ROLL FOOTAGE ADDS DEPTH TO YOUR VIDEO STORY

By |2019-03-11T22:50:22+00:00March 7th, 2019|Categories: Production|Tags: , , , , |0 Comments

An essential component to any successful film, television production, video, or commercial is the B-roll. A term coined in the early days of shooting, B-roll refers to the supplemental footage used to support and elaborate the principal photography (I.e. a clip of coffee being made played over a narration of a coffee brand, puppies running around as the information for an adoption center is being described to the audience, etc).  B-roll helps give a visual of what the subject or primary story is focusing on, which helps grasp and maintain the attention of the audience by using relevant cutaways and transitional shots. These shots are not usually able to stand on their own, but when used as a way to illustrate the narration, can be incredibly useful and give a final product the extra kick it needs to keep a viewer fully engaged and visually informed on the subject matter. B-roll can originate from [...]

13 06, 2018

SUCCESSFUL CUSTOMER TESTIMONIALS ON VIDEO

By |2018-06-13T18:39:13+00:00June 13th, 2018|Categories: Production|Tags: , , , , , , , |0 Comments

We've created hundreds of  testimonial videos over the years. In this video Jay Leno demonstrates how he uses FARO® Technologies' 3D Scanner at Jay Leno's Garage. A successful product testimonial video is one that resonates with the viewer. The key is to genuinely demonstrate the benefits of your product and the problems that it will solve for the end-user. It's not everyday that we get a customer on-camera that is world-famous, but you can create an effective video, even if Jay Leno doesn't use your product!  Watch Here! What Makes a Good Testimonial Video? Engaging and relatable client on camera Benefits are thoroughly explained Testimonial is trustworthy Video shot at a professional level Viewer can easily relate to video

5 06, 2018

CINEMATIC STORYTELLING THROUGH AERIAL FOOTAGE

By |2019-07-18T19:50:39+00:00June 5th, 2018|Categories: Production|Tags: , , , , , , , , |0 Comments

We’ve experienced some turbulence learning the art of aerial filming (four drones later), but the hard lessons have really started to pay off. Our latest flying machine is an Inspire 2 Pro outfitted with a Zenmuse X5S camera with CinemaDNG and ProRes capabilities, which allows for some stunning visuals. We now have the ability to capture 4K footage that just a couple of years ago would have been out of the question for most project budgets. Cinematic Storytelling Today we use our aerial capabilities to add a cinematic quality. The footage is amazing and it’s a blast to shoot! Whether flying through a large industrial building or soaring above scenic vistas, the drone gives us a whole new perspective, and we are able to capture shots that would not be possible from the ground. FAA Certified We are in compliance with the Federal Aviation Administration's strict operating rules regarding drones flown for commercial use. We've passed the aeronautical knowledge exam to become FAA [...]

30 03, 2017

FILMING IN THE SNOW: BEHIND THE SCENES VIDEO

By |2018-06-05T23:00:03+00:00March 30th, 2017|Categories: Production|Tags: , , , , , , |0 Comments

Glass Eye was hired to shoot multiple tractors in a snowy environment in Park City, Utah, which was a fun challenge for our crew. At the beginning we were hoping for 2-3 feet of snow on the ground, which is when the equipment we were shooting would typically be used to move snow.  Unfortunately we had record-breaking snowfall the weeks prior and had additional snowfall while we were there. This made things a lot more complicated, not only for the John Deere equipment, but also for our crew to accomplish our job. Despite the obstacles, we were able to accomplish our goals with hard work and solid gear. Glass Eye faced many challenges at the shoot, mostly related to the extremely cold weather conditions. Shooting in cold weather is tough of on our gear, causing all sorts of problems. High altitude and cold weather change the dynamics of aerial shooting, and not in a [...]

21 03, 2017

SHOOTING IN STUDIO

By |2017-03-30T21:10:46+00:00March 21st, 2017|Categories: Production|Tags: , , , , |0 Comments

Glass Eye Productions, Inc. filmed a shoot for a medical device in our studio, utilizing our small video insert stage with hard cyc for a new client. Our location made the shoot more cost-effective for our client. Glass Eye was able to provide a low-cost solution by keeping the production within a one-day shoot. Our biggest challenge was the size of the medical equipment, weighing 3500 pounds. Delivery and placement were key to utilizing our smaller studio in a big way. We shot with our new Red Epic-W S35 camera in 8K to further ensure that our clients would receive the best product possible. Click the link below to see the exciting shoot. E-Gurney Video Shot at Glass Eye Productions Studio Our director was so camera-friendly that they cast him in a bit part as the doctor. Shot with our new Red Epic-W S35 in 8K. A bird’s eye view from [...]

20 12, 2016

LOCATION SCOUTING

By |2017-02-27T21:53:57+00:00December 20th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , |0 Comments

At Glass Eye Productions, Inc., we value the location scouting process and do everything in our power to find the location for shoots that will help create the best footage. One of the most important but not totally obvious aspects of pre-production is location scouting. This is the process of traveling to a location to determine if it should or should not be used in a particular shoot, or to see what can be changed to make the place more flattering for a shoot. Even though the location of a shoot becomes a background detail to viewers, it can stand out in a negative way if it doesn’t fit the needs of the scene. At Glass Eye Productions, Inc., we value the location scouting process and do everything in our power to find the location for shoots that will help create the best footage. Some shoots don’t require location scouting, but for those that [...]

16 12, 2016

RED EPIC-W 8K S35

By |2017-02-27T22:14:57+00:00December 16th, 2016|Categories: Production|Tags: , , , , , , , , , , , , |0 Comments

The RED Epic-W’s 8K S35 sensor called “Helium” that the camera uses allows for extremely high detail, unlike anything previously on the market. The unbeatable resolution allows viewers to experience images and video in an intricate way, being able to see every subtlety. Glass Eye Productions, Inc. has just added the Red Epic-W 8K S35 digital camera to our collection of equipment, and we couldn’t be more excited about the awesome features it will allow us to utilize. This camera has been intensely coveted in the video production industry for quite some time, and when it was released, we knew it was the perfect fit for Glass Eye Productions. Our team has been creating quality content for over 25 years, and the Red Epic S35 will take us to the next level. The color quality and dynamic range of the Red Epic-W 8K S35 is incredibly high, making images more realistic than previously possible. [...]

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