7 Tips for Writing a Corporate Video Script

When you are presented with the task of writing a script for your company, it can be overwhelming. There is a lot to consider when planning a video, but if you follow these 7 tips, you’ll be on track to create a video that is intentional, attention-grabbing, and successful.

1. Find the purpose in your video.

When thinking about the purpose of your video, these are a few questions you should ask yourself:

  • What is the goal of this video?
  • Who is the audience?
  • What are some key takeaways?

Answering these questions can help you kickstart and start planning your script. Glass Eye can help you by providing our creative brief template to get you started.

2. Tell a story.

Telling a story allows your audience to relate to your product and company on an emotional level. It also keeps them engaged and focused. Take into consideration how this story unfolds in your video and how it can reveal aspects to sell your product or idea. Simplicity is key when telling your story.

3. Have a central product or idea.

When you write your script, a good tip is to focus it around your product or central company concept. This could be a person speaking to the audience, an analogy, or the product itself. This helps keep both the audience and script focused.

4. Consider language.

When you initially identify your audience, you also need to consider language. How is the voice in your script presented? Making it as conversational and simple as possible relaxes your audience and makes them feel comfortable. Try writing your script as if you would talk and speak directly to the audience. If every word in your script is intentional, it will be much easier to produce and you won’t miss any details to mention.

5. Determine the tone.

Depending on your audience and product, the tone will differ. Regardless of whether what you are presenting is fun or serious, it should make the audience wonder and be curious.

6. Show, don’t tell.

Using visuals can be a way to keep your audience’s attention. This can include B-roll, animations, graphs, and graphics. Plan this out when you write your script and make it tell a story visually. Some of the things you may believe could be said by a person may be better said by visuals and narration.

7. Be conscious of time.

People have a shorter attention span than you may initially believe. Use this to your advantage! Keep it short and sweet – about two minutes or less is a good target, but it depends on your audience and product. If your content is more engaging and educational, the video could last longer than that.

Feel free to reach out and let us know what level of assistance you need for your scriptwriting!

We accept any form of documentation that you have on your product or service and create a script from scratch together.

One of the most common ways we develop scripts is in collaboration with the client, where they either provide a detailed outline or even a rough script. From there we finesse it, with the client providing final review and changes. Many of our clients come to us with a completed script and we provide minor feedback.

We are happy to work in whatever way is best for you!

By |2020-07-09T00:49:58+00:00July 8th, 2020|Categories: PreProduction|Tags: , , |0 Comments

About the Author:

A new addition to the Glass Eye team, Hannah Ackles is a writer/director from Carlsbad, California. She is a junior at the University of Southern California majoring in Film and Television Production with a minor in Professional and Managerial Communication. She is passionate about development, production, and the entertainment business. Hannah’s films have been awarded at several film festivals including the La Jolla Film Festival, California Student Media Festival, and All-American High School Film Festival. On the side, Hannah is a radio host for USC's KXSC Radio and enjoys writing and watching movies.

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