8 07, 2021

CASTING FOR COMMERCIALS

By |2021-07-09T17:47:52+00:00July 8th, 2021|Categories: PreProduction|Tags: , , , , , , |Comments Off on CASTING FOR COMMERCIALS

What is “Casting”? A process for selecting an actor or individual for a particular role or part. How does Casting work? Here at Glass Eye Productions, we use a variety of talent agencies and casting directors to aid in our search for the right fit. This, combined with the list below, helps us identify who to hire during the casting process. First, a breakdown must be made that details what the project is and provides a description of each role. For some projects we may be casting a host or models. The breakdown may include the plot of the commercial (or video), as well as what ages you are looking for, appearance, height, relevant character notes, etc. It will also usually include the sides (a script) each actor should audition with. Next, auditions take place. They can either be in-person or, what has become more common, self-taped. This allows you to get to know [...]

8 07, 2020

7 Tips for Writing a Corporate Video Script

By |2020-07-09T00:49:58+00:00July 8th, 2020|Categories: PreProduction|Tags: , , |Comments Off on 7 Tips for Writing a Corporate Video Script

When you are presented with the task of writing a script for your company, it can be overwhelming. There is a lot to consider when planning a video, but if you follow these 7 tips, you’ll be on track to create a video that is intentional, attention-grabbing, and successful. 1. Find the purpose in your video. When thinking about the purpose of your video, these are a few questions you should ask yourself: What is the goal of this video? Who is the audience? What are some key takeaways? Answering these questions can help you kickstart and start planning your script. Glass Eye can help you by providing our creative brief template to get you started. 2. Tell a story. Telling a story allows your audience to relate to your product and company on an emotional level. It also keeps them engaged and focused. Take into consideration how this story unfolds in your [...]

7 03, 2019

B-ROLL FOOTAGE ADDS DEPTH TO YOUR VIDEO STORY

By |2019-03-11T22:50:22+00:00March 7th, 2019|Categories: Production|Tags: , , , , |Comments Off on B-ROLL FOOTAGE ADDS DEPTH TO YOUR VIDEO STORY

An essential component to any successful film, television production, video, or commercial is the B-roll. A term coined in the early days of shooting, B-roll refers to the supplemental footage used to support and elaborate the principal photography (I.e. a clip of coffee being made played over a narration of a coffee brand, puppies running around as the information for an adoption center is being described to the audience, etc).  B-roll helps give a visual of what the subject or primary story is focusing on, which helps grasp and maintain the attention of the audience by using relevant cutaways and transitional shots. These shots are not usually able to stand on their own, but when used as a way to illustrate the narration, can be incredibly useful and give a final product the extra kick it needs to keep a viewer fully engaged and visually informed on the subject matter. B-roll can originate from [...]

13 06, 2018

SUCCESSFUL CUSTOMER TESTIMONIALS ON VIDEO

By |2018-06-13T18:39:13+00:00June 13th, 2018|Categories: Production|Tags: , , , , , , , |Comments Off on SUCCESSFUL CUSTOMER TESTIMONIALS ON VIDEO

We've created hundreds of  testimonial videos over the years. In this video Jay Leno demonstrates how he uses FARO® Technologies' 3D Scanner at Jay Leno's Garage. A successful product testimonial video is one that resonates with the viewer. The key is to genuinely demonstrate the benefits of your product and the problems that it will solve for the end-user. It's not everyday that we get a customer on-camera that is world-famous, but you can create an effective video, even if Jay Leno doesn't use your product!  Watch Here! What Makes a Good Testimonial Video? Engaging and relatable client on camera Benefits are thoroughly explained Testimonial is trustworthy Video shot at a professional level Viewer can easily relate to video

5 06, 2018

CINEMATIC STORYTELLING THROUGH AERIAL FOOTAGE

By |2019-07-18T19:50:39+00:00June 5th, 2018|Categories: Production|Tags: , , , , , , , , |Comments Off on CINEMATIC STORYTELLING THROUGH AERIAL FOOTAGE

We’ve experienced some turbulence learning the art of aerial filming (four drones later), but the hard lessons have really started to pay off. Our latest flying machine is an Inspire 2 Pro outfitted with a Zenmuse X5S camera with CinemaDNG and ProRes capabilities, which allows for some stunning visuals. We now have the ability to capture 4K footage that just a couple of years ago would have been out of the question for most project budgets. Cinematic Storytelling Today we use our aerial capabilities to add a cinematic quality. The footage is amazing and it’s a blast to shoot! Whether flying through a large industrial building or soaring above scenic vistas, the drone gives us a whole new perspective, and we are able to capture shots that would not be possible from the ground. FAA Certified We are in compliance with the Federal Aviation Administration's strict operating rules regarding drones flown for commercial use. We've passed the aeronautical knowledge exam to become FAA [...]

30 03, 2017

FILMING IN THE SNOW: BEHIND THE SCENES VIDEO

By |2018-06-05T23:00:03+00:00March 30th, 2017|Categories: Production|Tags: , , , , , , |Comments Off on FILMING IN THE SNOW: BEHIND THE SCENES VIDEO

Glass Eye was hired to shoot multiple tractors in a snowy environment in Park City, Utah, which was a fun challenge for our crew. At the beginning we were hoping for 2-3 feet of snow on the ground, which is when the equipment we were shooting would typically be used to move snow.  Unfortunately we had record-breaking snowfall the weeks prior and had additional snowfall while we were there. This made things a lot more complicated, not only for the John Deere equipment, but also for our crew to accomplish our job. Despite the obstacles, we were able to accomplish our goals with hard work and solid gear. Glass Eye faced many challenges at the shoot, mostly related to the extremely cold weather conditions. Shooting in cold weather is tough of on our gear, causing all sorts of problems. High altitude and cold weather change the dynamics of aerial shooting, and not in a [...]

20 12, 2016

LOCATION SCOUTING

By |2017-02-27T21:53:57+00:00December 20th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , |Comments Off on LOCATION SCOUTING

At Glass Eye Productions, Inc., we value the location scouting process and do everything in our power to find the location for shoots that will help create the best footage. One of the most important but not totally obvious aspects of pre-production is location scouting. This is the process of traveling to a location to determine if it should or should not be used in a particular shoot, or to see what can be changed to make the place more flattering for a shoot. Even though the location of a shoot becomes a background detail to viewers, it can stand out in a negative way if it doesn’t fit the needs of the scene. At Glass Eye Productions, Inc., we value the location scouting process and do everything in our power to find the location for shoots that will help create the best footage. Some shoots don’t require location scouting, but for those that [...]

16 12, 2016

RED EPIC-W 8K S35

By |2017-02-27T22:14:57+00:00December 16th, 2016|Categories: Production|Tags: , , , , , , , , , , , , |Comments Off on RED EPIC-W 8K S35

The RED Epic-W’s 8K S35 sensor called “Helium” that the camera uses allows for extremely high detail, unlike anything previously on the market. The unbeatable resolution allows viewers to experience images and video in an intricate way, being able to see every subtlety. Glass Eye Productions, Inc. has just added the Red Epic-W 8K S35 digital camera to our collection of equipment, and we couldn’t be more excited about the awesome features it will allow us to utilize. This camera has been intensely coveted in the video production industry for quite some time, and when it was released, we knew it was the perfect fit for Glass Eye Productions. Our team has been creating quality content for over 25 years, and the Red Epic S35 will take us to the next level. The color quality and dynamic range of the Red Epic-W 8K S35 is incredibly high, making images more realistic than previously possible. [...]

30 08, 2016

MEET THE CORE TEAM

By |2018-04-05T20:27:43+00:00August 30th, 2016|Categories: About Us|Tags: , , , , , , , , , , , , , , , , |Comments Off on MEET THE CORE TEAM

Trent Noller is an award-winning producer, director, camera operator, and editor. Trent’s broad range of skills provide a creative vision for the entire project. A co-founder of Glass Eye Productions, Trent is that rare professional who combines talent with hard work and an ability to communicate well with clients. Mary Pipes, a co-founder of Glass Eye Productions, has produced and edited hundreds of projects. Mary takes a personal pride in working with the client throughout all stages of a project. Her career began in the motion picture industry where she served as Line Producer on several films. Then, she worked in publicity at a Beverly Hills PR firm, Dale C. Olson and Associates, for A-List clients such as Shirley MacLaine, James Earl Jones, Michael Crawford, Gene Kelly, and Muhammad Ali. Michael Zubach is a our senior graphic designer who came to us with a wealth of experience. His strong knowledge of visual storytelling through creative graphic design was [...]

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