CASTING FOR COMMERCIALS
What is “Casting”? A process for selecting an actor or individual for a particular role or part. How does Casting work? Here at Glass Eye Productions, we use a variety of talent agencies and casting directors to aid in our search for the right fit. This, combined with the list below, helps us identify who to hire during the casting process. First, a breakdown must be made that details what the project is and provides a description of each role. For some projects we may be casting a host or models. The breakdown may include the plot of the commercial (or video), as well as what ages you are looking for, appearance, height, relevant character notes, etc. It will also usually include the sides (a script) each actor should audition with. Next, auditions take place. They can either be in-person or, what has become more common, self-taped. This allows you to get to know [...]