8 07, 2021

CASTING FOR COMMERCIALS

By |2021-07-09T17:47:52+00:00July 8th, 2021|Categories: PreProduction|Tags: , , , , , , |Comments Off on CASTING FOR COMMERCIALS

What is “Casting”? A process for selecting an actor or individual for a particular role or part. How does Casting work? Here at Glass Eye Productions, we use a variety of talent agencies and casting directors to aid in our search for the right fit. This, combined with the list below, helps us identify who to hire during the casting process. First, a breakdown must be made that details what the project is and provides a description of each role. For some projects we may be casting a host or models. The breakdown may include the plot of the commercial (or video), as well as what ages you are looking for, appearance, height, relevant character notes, etc. It will also usually include the sides (a script) each actor should audition with. Next, auditions take place. They can either be in-person or, what has become more common, self-taped. This allows you to get to know [...]

13 06, 2018

SUCCESSFUL CUSTOMER TESTIMONIALS ON VIDEO

By |2018-06-13T18:39:13+00:00June 13th, 2018|Categories: Production|Tags: , , , , , , , |Comments Off on SUCCESSFUL CUSTOMER TESTIMONIALS ON VIDEO

We've created hundreds of  testimonial videos over the years. In this video Jay Leno demonstrates how he uses FARO® Technologies' 3D Scanner at Jay Leno's Garage. A successful product testimonial video is one that resonates with the viewer. The key is to genuinely demonstrate the benefits of your product and the problems that it will solve for the end-user. It's not everyday that we get a customer on-camera that is world-famous, but you can create an effective video, even if Jay Leno doesn't use your product!  Watch Here! What Makes a Good Testimonial Video? Engaging and relatable client on camera Benefits are thoroughly explained Testimonial is trustworthy Video shot at a professional level Viewer can easily relate to video

20 12, 2016

LOCATION SCOUTING

By |2017-02-27T21:53:57+00:00December 20th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , |Comments Off on LOCATION SCOUTING

At Glass Eye Productions, Inc., we value the location scouting process and do everything in our power to find the location for shoots that will help create the best footage. One of the most important but not totally obvious aspects of pre-production is location scouting. This is the process of traveling to a location to determine if it should or should not be used in a particular shoot, or to see what can be changed to make the place more flattering for a shoot. Even though the location of a shoot becomes a background detail to viewers, it can stand out in a negative way if it doesn’t fit the needs of the scene. At Glass Eye Productions, Inc., we value the location scouting process and do everything in our power to find the location for shoots that will help create the best footage. Some shoots don’t require location scouting, but for those that [...]

16 12, 2016

RED EPIC-W 8K S35

By |2017-02-27T22:14:57+00:00December 16th, 2016|Categories: Production|Tags: , , , , , , , , , , , , |Comments Off on RED EPIC-W 8K S35

The RED Epic-W’s 8K S35 sensor called “Helium” that the camera uses allows for extremely high detail, unlike anything previously on the market. The unbeatable resolution allows viewers to experience images and video in an intricate way, being able to see every subtlety. Glass Eye Productions, Inc. has just added the Red Epic-W 8K S35 digital camera to our collection of equipment, and we couldn’t be more excited about the awesome features it will allow us to utilize. This camera has been intensely coveted in the video production industry for quite some time, and when it was released, we knew it was the perfect fit for Glass Eye Productions. Our team has been creating quality content for over 25 years, and the Red Epic S35 will take us to the next level. The color quality and dynamic range of the Red Epic-W 8K S35 is incredibly high, making images more realistic than previously possible. [...]

30 08, 2016

MEET THE CORE TEAM

By |2018-04-05T20:27:43+00:00August 30th, 2016|Categories: About Us|Tags: , , , , , , , , , , , , , , , , |Comments Off on MEET THE CORE TEAM

Trent Noller is an award-winning producer, director, camera operator, and editor. Trent’s broad range of skills provide a creative vision for the entire project. A co-founder of Glass Eye Productions, Trent is that rare professional who combines talent with hard work and an ability to communicate well with clients. Mary Pipes, a co-founder of Glass Eye Productions, has produced and edited hundreds of projects. Mary takes a personal pride in working with the client throughout all stages of a project. Her career began in the motion picture industry where she served as Line Producer on several films. Then, she worked in publicity at a Beverly Hills PR firm, Dale C. Olson and Associates, for A-List clients such as Shirley MacLaine, James Earl Jones, Michael Crawford, Gene Kelly, and Muhammad Ali. Michael Zubach is a our senior graphic designer who came to us with a wealth of experience. His strong knowledge of visual storytelling through creative graphic design was [...]

23 08, 2016

A LOOK INTO TIME-LAPSE

By |2017-03-06T23:25:45+00:00August 23rd, 2016|Categories: Production|Tags: , , , , , , , , , , , |Comments Off on A LOOK INTO TIME-LAPSE

A lot of work goes into a time-lapse shoot, since the videographer is required to take many pictures in a specific spot for a long period of time, constantly monitoring the lighting and camera functions. These shoots usually take a few hours or even a full day, making it necessary to have a highly focused and dedicated videographer on the job. Since the location on a time-lapse video usually does not change, the videographer must pay extra attention to detail to make sure that the footage is consistent and high quality throughout the day. Glass Eye was tasked to demonstrate the intense process that John Deere utilized to build a full-scale combine made from canned foods that were later donated to a local food bank. Time-lapse was the only true way to show the build from start to finish. Watch the series here on YouTube. Even though this practice is fairly common, it never [...]

19 07, 2016

A LOOK INTO BEHIND THE SCENES: LUCY’S DREAM

By |2017-03-06T23:29:19+00:00July 19th, 2016|Categories: Production|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO BEHIND THE SCENES: LUCY’S DREAM

Fresh off our edit bay: Glass Eye Productions produced, shot, and edited a multi-region commercial TV spot for John Deere, the largest agricultural machinery company in the world. The spot was shot on an organic farm location in Moorpark, CA. Glass Eye Productions handled the entire production process including location scouting and casting. The in-house advertising team in Olathe, Kansas, created the script. We really liked the concept and story and felt it connected with a segment of their consumer base that often gets overlooked. The campaign has been very successful for John Deere, and our Glass Eye crew feels fortunate to have been a part of it. Lucy’s Dream Storyline Lucy has always dreamed of owning her own business. She knows about produce, but not about horsepower. The John Deere 3E tractor is easy to work with and provides the support Lucy needs to fulfill her dreams. Click for an exclusive look – [...]

20 05, 2016

A LOOK INTO TRAVEL: ON LOCATION

By |2017-03-06T23:52:27+00:00May 20th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , , , , , , , , , , , , |Comments Off on A LOOK INTO TRAVEL: ON LOCATION

At Glass Eye Productions, we have been fortunate enough to be sent on production shoots in destinations such as New Zealand, Canada, Europe, and of course, almost every state in the U.S. Along with the excitement a location shoot can bring, there are many aspects to be considered before traveling with a crew and extensive gear. Small hiccups can often cause big issues when you are on the road. For this reason, the team members at Glass Eye Productions pride ourselves on taking extra precautions so that travel problems do not have an effect on our work. Location shoots that involve air travel bring an additional level of complexity to projects. Traveling with video production gear is tricky. TSA rules, airline baggage requirements, and poorly handled customs can all send a production shoot into a tailspin. Glass Eye has learned, through experience and keeping abreast of changing requirements, the ins and outs of these [...]

13 05, 2016

A LOOK INTO PRODUCING: TV SPOTS

By |2017-03-13T21:13:19+00:00May 13th, 2016|Categories: Production|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO PRODUCING: TV SPOTS

Working with Glass Eye Productions At Glass Eye Productions, we work to design TV spots that connect with the audience on a visceral level. We are committed to creating content that stands apart from the competition. The team is experienced in designing and producing quality TV spots that are both persuasive and entertaining. When we work on a TV spot, we focus on collaborating with the client and understanding the intended audience. Glass Eye Productions works from concept to execution and specializes in making the process efficient and effective. Below are a few examples of past TV spots. Glass Eye Productions TV Spots (Click to View TV Spot) 1. Lucy’s Dream Glass Eye Productions produced, shot, and edited a multi-region commercial TV spot for John Deere, the largest agricultural machinery company in the world. The spot was shot on an organic farm location in Moorpark, CA. Glass Eye Productions handled the entire production process [...]

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