8 07, 2021

CASTING FOR COMMERCIALS

By |2021-07-09T17:47:52+00:00July 8th, 2021|Categories: PreProduction|Tags: , , , , , , |Comments Off on CASTING FOR COMMERCIALS

What is “Casting”? A process for selecting an actor or individual for a particular role or part. How does Casting work? Here at Glass Eye Productions, we use a variety of talent agencies and casting directors to aid in our search for the right fit. This, combined with the list below, helps us identify who to hire during the casting process. First, a breakdown must be made that details what the project is and provides a description of each role. For some projects we may be casting a host or models. The breakdown may include the plot of the commercial (or video), as well as what ages you are looking for, appearance, height, relevant character notes, etc. It will also usually include the sides (a script) each actor should audition with. Next, auditions take place. They can either be in-person or, what has become more common, self-taped. This allows you to get to know [...]

5 06, 2018

CINEMATIC STORYTELLING THROUGH AERIAL FOOTAGE

By |2019-07-18T19:50:39+00:00June 5th, 2018|Categories: Production|Tags: , , , , , , , , |Comments Off on CINEMATIC STORYTELLING THROUGH AERIAL FOOTAGE

We’ve experienced some turbulence learning the art of aerial filming (four drones later), but the hard lessons have really started to pay off. Our latest flying machine is an Inspire 2 Pro outfitted with a Zenmuse X5S camera with CinemaDNG and ProRes capabilities, which allows for some stunning visuals. We now have the ability to capture 4K footage that just a couple of years ago would have been out of the question for most project budgets. Cinematic Storytelling Today we use our aerial capabilities to add a cinematic quality. The footage is amazing and it’s a blast to shoot! Whether flying through a large industrial building or soaring above scenic vistas, the drone gives us a whole new perspective, and we are able to capture shots that would not be possible from the ground. FAA Certified We are in compliance with the Federal Aviation Administration's strict operating rules regarding drones flown for commercial use. We've passed the aeronautical knowledge exam to become FAA [...]

30 08, 2016

MEET THE CORE TEAM

By |2018-04-05T20:27:43+00:00August 30th, 2016|Categories: About Us|Tags: , , , , , , , , , , , , , , , , |Comments Off on MEET THE CORE TEAM

Trent Noller is an award-winning producer, director, camera operator, and editor. Trent’s broad range of skills provide a creative vision for the entire project. A co-founder of Glass Eye Productions, Trent is that rare professional who combines talent with hard work and an ability to communicate well with clients. Mary Pipes, a co-founder of Glass Eye Productions, has produced and edited hundreds of projects. Mary takes a personal pride in working with the client throughout all stages of a project. Her career began in the motion picture industry where she served as Line Producer on several films. Then, she worked in publicity at a Beverly Hills PR firm, Dale C. Olson and Associates, for A-List clients such as Shirley MacLaine, James Earl Jones, Michael Crawford, Gene Kelly, and Muhammad Ali. Michael Zubach is a our senior graphic designer who came to us with a wealth of experience. His strong knowledge of visual storytelling through creative graphic design was [...]

23 08, 2016

A LOOK INTO TIME-LAPSE

By |2017-03-06T23:25:45+00:00August 23rd, 2016|Categories: Production|Tags: , , , , , , , , , , , |Comments Off on A LOOK INTO TIME-LAPSE

A lot of work goes into a time-lapse shoot, since the videographer is required to take many pictures in a specific spot for a long period of time, constantly monitoring the lighting and camera functions. These shoots usually take a few hours or even a full day, making it necessary to have a highly focused and dedicated videographer on the job. Since the location on a time-lapse video usually does not change, the videographer must pay extra attention to detail to make sure that the footage is consistent and high quality throughout the day. Glass Eye was tasked to demonstrate the intense process that John Deere utilized to build a full-scale combine made from canned foods that were later donated to a local food bank. Time-lapse was the only true way to show the build from start to finish. Watch the series here on YouTube. Even though this practice is fairly common, it never [...]

20 05, 2016

A LOOK INTO TRAVEL: ON LOCATION

By |2017-03-06T23:52:27+00:00May 20th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , , , , , , , , , , , , |Comments Off on A LOOK INTO TRAVEL: ON LOCATION

At Glass Eye Productions, we have been fortunate enough to be sent on production shoots in destinations such as New Zealand, Canada, Europe, and of course, almost every state in the U.S. Along with the excitement a location shoot can bring, there are many aspects to be considered before traveling with a crew and extensive gear. Small hiccups can often cause big issues when you are on the road. For this reason, the team members at Glass Eye Productions pride ourselves on taking extra precautions so that travel problems do not have an effect on our work. Location shoots that involve air travel bring an additional level of complexity to projects. Traveling with video production gear is tricky. TSA rules, airline baggage requirements, and poorly handled customs can all send a production shoot into a tailspin. Glass Eye has learned, through experience and keeping abreast of changing requirements, the ins and outs of these [...]

13 05, 2016

A LOOK INTO PRODUCING: TV SPOTS

By |2017-03-13T21:13:19+00:00May 13th, 2016|Categories: Production|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO PRODUCING: TV SPOTS

Working with Glass Eye Productions At Glass Eye Productions, we work to design TV spots that connect with the audience on a visceral level. We are committed to creating content that stands apart from the competition. The team is experienced in designing and producing quality TV spots that are both persuasive and entertaining. When we work on a TV spot, we focus on collaborating with the client and understanding the intended audience. Glass Eye Productions works from concept to execution and specializes in making the process efficient and effective. Below are a few examples of past TV spots. Glass Eye Productions TV Spots (Click to View TV Spot) 1. Lucy’s Dream Glass Eye Productions produced, shot, and edited a multi-region commercial TV spot for John Deere, the largest agricultural machinery company in the world. The spot was shot on an organic farm location in Moorpark, CA. Glass Eye Productions handled the entire production process [...]

22 04, 2016

A LOOK INTO WORKING WITH ANIMALS: PUPPIES

By |2017-03-13T21:26:23+00:00April 22nd, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO WORKING WITH ANIMALS: PUPPIES

This week, Glass Eye Productions had the opportunity to work with adorable dogs and puppies for a TV spot for a top North Orange County real estate agency, Darryl & JJ Jones. Working with the animals was a challenge and required patience. Animals are difficult to control, and don’t take direction quite like humans. It’s also difficult to get frustrated with them because they are cute beyond belief, especially the Labrador Retrievers that we were able to feature in our project. In the end, our hard work and patience paid off, and no animals were bothered in the making of the TV spot. Photos from the shoot:  

22 04, 2016

A LOOK INTO A COMMUNITY DOCUMENTARY: EVERY 15 MINUTES

By |2017-03-13T21:50:39+00:00April 22nd, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , |Comments Off on A LOOK INTO A COMMUNITY DOCUMENTARY: EVERY 15 MINUTES

Glass Eye Productions performed a bit of community service this week. We brought our crew up to Brea Olinda High School to shoot and edit a documentary story for the Every 15 Minutes Program. Description of the program on the Every 15 Minutes website: “The Every 15 Minutes Program offers real-life experience without the real-life risks. This emotionally charged program, entitled Every 15 Minutes, is an event designed to dramatically instill teenagers with the potentially dangerous consequences of drinking alcohol and texting while driving.” The program encourages students to take responsibility for personal actions and the lives of their friends. Every 15 Minutes provides a real-life, visual representation of the consequences associated with poor decisions. Glass Eye Productions enjoyed working with the high school students and hopes that the documentary will raise awareness for this important cause. Photos from Every 15 Minutes Shoot:  

19 04, 2016

A LOOK INTO PRODUCING: POST-PRODUCTION

By |2017-03-13T22:08:12+00:00April 19th, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , |Comments Off on A LOOK INTO PRODUCING: POST-PRODUCTION

Every project requires multiple steps to reach the final cut. Post-production is a phase of the video production process that requires focus, careful management, and organization. Below is an outline of the post-production process at Glass Eye Productions, Inc. Step 1: Organizing Media The first step of post-production at Glass Eye is organizing the footage. This includes ingesting the footage, adding logging information, storing and sorting clips, and creating back up files on a separate drive. Ingesting the media at the proper specs and organizing the media is essential to a well-run post-production experience. Depending on the client’s level of involvement, we may share “selects” of the footage at this stage. Step 2: Story Edit Utilizing Adobe Premiere Pro software, our team puts together a rough cut to build the story. This is a key period in the post-production timeline and in addition to considering the messaging, we will also begin to conceptualize motion-graphics [...]