26 02, 2016

A LOOK INTO PRODUCT RELEASE VIDEOS: JOHN DEERE 9RX

By |2017-03-13T22:33:10+00:00February 26th, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , |Comments Off on A LOOK INTO PRODUCT RELEASE VIDEOS: JOHN DEERE 9RX

Glass Eye Productions was hired to produce two videos to introduce the 9RX tractor. These videos are utilized in the new website called the 9RX Experience. This is truly an amazing, game changing product, and we felt very fortunate to be involved. Over the course of the project we shot footage in Paso Robles, CA; Waterloo, IA; and Saskatoon, SK. The first video was titled “The Making of 9RX” and told the story of how the tractor was designed and the importance of integrating customer feedback to improve the product. Part of the challenge in this video was that we could only show quick glimpses of the tractor, as the video was released before the actual tractor. During the editing process, we utilized tighter shots and a heavy color treatment to hide the details of the tractors exterior. We chose to use a more documentary approach, letting interviews from customers and John Deere employees [...]

26 02, 2016

A LOOK INTO COMMERCIALS: TOYMAKER

By |2017-03-21T20:27:50+00:00February 26th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , , , , , , , , |Comments Off on A LOOK INTO COMMERCIALS: TOYMAKER

Glass Eye Productions, Inc. recently worked with Brix ‘N Clix, a San Francisco based toymaker, and created a series of international TV spots. We always find our inner child working on spots for this toymaker. Here are a few of the TV commercials we produced for one of our favorite accounts. BeanZees Commercial Air Charger Racers Commercial Slam Bam Bots Commercial Behind the Scenes Photos:    

19 02, 2016

A LOOK INTO AN ONLINE VIDEO SERIES

By |2017-03-21T20:51:38+00:00February 19th, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO AN ONLINE VIDEO SERIES

Today, many online series have larger audiences then their broadcast competitors. So it’s no surprise that many leading brands are utilizing video series to reach their customers. Glass Eye Productions has become a leader in producing web based video series. Our first online series, VetVid, focused on veterinary care, and is still a popular show five years after it was launched. A video series allow companies to build an audience over time, with each episode bringing additional viewers to the campaign, and this is what VetVid has done. Social Media and Video Content Implementing video content effectively through social media can have a huge impact on increasing views to a specific web site. Viewers are able to easily like and share video. If the content is relevant to the end user, they will be more likely to share it with other viewers who have the same interests. SEMA Series In our latest series, Glass [...]

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