23 08, 2016

A LOOK INTO TIME-LAPSE

By |2017-03-06T23:25:45+00:00August 23rd, 2016|Categories: Production|Tags: , , , , , , , , , , , |Comments Off on A LOOK INTO TIME-LAPSE

A lot of work goes into a time-lapse shoot, since the videographer is required to take many pictures in a specific spot for a long period of time, constantly monitoring the lighting and camera functions. These shoots usually take a few hours or even a full day, making it necessary to have a highly focused and dedicated videographer on the job. Since the location on a time-lapse video usually does not change, the videographer must pay extra attention to detail to make sure that the footage is consistent and high quality throughout the day. Glass Eye was tasked to demonstrate the intense process that John Deere utilized to build a full-scale combine made from canned foods that were later donated to a local food bank. Time-lapse was the only true way to show the build from start to finish. Watch the series here on YouTube. Even though this practice is fairly common, it never [...]

9 08, 2016

A LOOK INTO PRODUCING: PRE-PRODUCTION

By |2017-03-06T23:19:55+00:00August 9th, 2016|Categories: Production|Tags: , , , , |Comments Off on A LOOK INTO PRODUCING: PRE-PRODUCTION

There are three stages to every production, which are pre-production, production and post production. In this blog post we will focus on the pre-production phase. Preparing: Preparing for a TV spot, shoot or any other type of major on-location production can be daunting. It is important to focus on every aspect of the production prior to the shoot. The pre-production phase is where great planning pays off big later in the production. Initially our projects at Glass Eye will usually start with a shooting date and a rough script. The script will generally be honed throughout the pre-production process. Sometimes, the client will maintain that aspect of the project and other times it is our job to work on it as the scriptwriters. But the core idea is usually enough to start our planning. Once we know the location, it is helpful to storyboard the entire shoot. We can do this through a combination [...]

19 07, 2016

A LOOK INTO BEHIND THE SCENES: LUCY’S DREAM

By |2017-03-06T23:29:19+00:00July 19th, 2016|Categories: Production|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO BEHIND THE SCENES: LUCY’S DREAM

Fresh off our edit bay: Glass Eye Productions produced, shot, and edited a multi-region commercial TV spot for John Deere, the largest agricultural machinery company in the world. The spot was shot on an organic farm location in Moorpark, CA. Glass Eye Productions handled the entire production process including location scouting and casting. The in-house advertising team in Olathe, Kansas, created the script. We really liked the concept and story and felt it connected with a segment of their consumer base that often gets overlooked. The campaign has been very successful for John Deere, and our Glass Eye crew feels fortunate to have been a part of it. Lucy’s Dream Storyline Lucy has always dreamed of owning her own business. She knows about produce, but not about horsepower. The John Deere 3E tractor is easy to work with and provides the support Lucy needs to fulfill her dreams. Click for an exclusive look – [...]

20 05, 2016

A LOOK INTO TRAVEL: ON LOCATION

By |2017-03-06T23:52:27+00:00May 20th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , , , , , , , , , , , , |Comments Off on A LOOK INTO TRAVEL: ON LOCATION

At Glass Eye Productions, we have been fortunate enough to be sent on production shoots in destinations such as New Zealand, Canada, Europe, and of course, almost every state in the U.S. Along with the excitement a location shoot can bring, there are many aspects to be considered before traveling with a crew and extensive gear. Small hiccups can often cause big issues when you are on the road. For this reason, the team members at Glass Eye Productions pride ourselves on taking extra precautions so that travel problems do not have an effect on our work. Location shoots that involve air travel bring an additional level of complexity to projects. Traveling with video production gear is tricky. TSA rules, airline baggage requirements, and poorly handled customs can all send a production shoot into a tailspin. Glass Eye has learned, through experience and keeping abreast of changing requirements, the ins and outs of these [...]

22 04, 2016

A LOOK INTO WORKING WITH ANIMALS: PUPPIES

By |2017-03-13T21:26:23+00:00April 22nd, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO WORKING WITH ANIMALS: PUPPIES

This week, Glass Eye Productions had the opportunity to work with adorable dogs and puppies for a TV spot for a top North Orange County real estate agency, Darryl & JJ Jones. Working with the animals was a challenge and required patience. Animals are difficult to control, and don’t take direction quite like humans. It’s also difficult to get frustrated with them because they are cute beyond belief, especially the Labrador Retrievers that we were able to feature in our project. In the end, our hard work and patience paid off, and no animals were bothered in the making of the TV spot. Photos from the shoot:  

22 04, 2016

A LOOK INTO A COMMUNITY DOCUMENTARY: EVERY 15 MINUTES

By |2017-03-13T21:50:39+00:00April 22nd, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , |Comments Off on A LOOK INTO A COMMUNITY DOCUMENTARY: EVERY 15 MINUTES

Glass Eye Productions performed a bit of community service this week. We brought our crew up to Brea Olinda High School to shoot and edit a documentary story for the Every 15 Minutes Program. Description of the program on the Every 15 Minutes website: “The Every 15 Minutes Program offers real-life experience without the real-life risks. This emotionally charged program, entitled Every 15 Minutes, is an event designed to dramatically instill teenagers with the potentially dangerous consequences of drinking alcohol and texting while driving.” The program encourages students to take responsibility for personal actions and the lives of their friends. Every 15 Minutes provides a real-life, visual representation of the consequences associated with poor decisions. Glass Eye Productions enjoyed working with the high school students and hopes that the documentary will raise awareness for this important cause. Photos from Every 15 Minutes Shoot:  

19 04, 2016

A LOOK INTO AERIAL FILMING

By |2017-05-02T23:55:22+00:00April 19th, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , , , |Comments Off on A LOOK INTO AERIAL FILMING

We’ve experienced some turbulence learning the art of aerial filming (four drones later), but the hard lessons have really started to pay off. Our latest flying machine is an Inspire 2 Pro outfitted with a Zenmuse X5S camera with CinemaDNG and ProRes capabilities, which allows for some stunning visuals. We now have the ability to capture 4K cinematic footage that just a couple of years ago would have been out of the question for most project budgets. Today we use our aerial capabilities on a large variety of projects. The footage is amazing and it’s a blast to shoot! Take a look at some of the footage from a recent shoot in central California for John Deere. Click for exclusive drone footage Drone Footage Photos:   Keeping the action rolling with our Ronin setup Using a drone for aerial footage Aerial filming by Glass Eye Productions, Inc. Covering [...]

26 02, 2016

A LOOK INTO PRODUCT RELEASE VIDEOS: JOHN DEERE 9RX

By |2017-03-13T22:33:10+00:00February 26th, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , |Comments Off on A LOOK INTO PRODUCT RELEASE VIDEOS: JOHN DEERE 9RX

Glass Eye Productions was hired to produce two videos to introduce the 9RX tractor. These videos are utilized in the new website called the 9RX Experience. This is truly an amazing, game changing product, and we felt very fortunate to be involved. Over the course of the project we shot footage in Paso Robles, CA; Waterloo, IA; and Saskatoon, SK. The first video was titled “The Making of 9RX” and told the story of how the tractor was designed and the importance of integrating customer feedback to improve the product. Part of the challenge in this video was that we could only show quick glimpses of the tractor, as the video was released before the actual tractor. During the editing process, we utilized tighter shots and a heavy color treatment to hide the details of the tractors exterior. We chose to use a more documentary approach, letting interviews from customers and John Deere employees [...]

26 02, 2016

A LOOK INTO COMMERCIALS: TOYMAKER

By |2017-03-21T20:27:50+00:00February 26th, 2016|Categories: Production, Uncategorized|Tags: , , , , , , , , , , , , , , |Comments Off on A LOOK INTO COMMERCIALS: TOYMAKER

Glass Eye Productions, Inc. recently worked with Brix ‘N Clix, a San Francisco based toymaker, and created a series of international TV spots. We always find our inner child working on spots for this toymaker. Here are a few of the TV commercials we produced for one of our favorite accounts. BeanZees Commercial Air Charger Racers Commercial Slam Bam Bots Commercial Behind the Scenes Photos:    

19 02, 2016

A LOOK INTO AN ONLINE VIDEO SERIES

By |2017-03-21T20:51:38+00:00February 19th, 2016|Categories: Uncategorized|Tags: , , , , , , , , , , , , , |Comments Off on A LOOK INTO AN ONLINE VIDEO SERIES

Today, many online series have larger audiences then their broadcast competitors. So it’s no surprise that many leading brands are utilizing video series to reach their customers. Glass Eye Productions has become a leader in producing web based video series. Our first online series, VetVid, focused on veterinary care, and is still a popular show five years after it was launched. A video series allow companies to build an audience over time, with each episode bringing additional viewers to the campaign, and this is what VetVid has done. Social Media and Video Content Implementing video content effectively through social media can have a huge impact on increasing views to a specific web site. Viewers are able to easily like and share video. If the content is relevant to the end user, they will be more likely to share it with other viewers who have the same interests. SEMA Series In our latest series, Glass [...]