8 07, 2020

7 Tips for Writing a Corporate Video Script

By |2020-07-09T00:49:58+00:00July 8th, 2020|Categories: PreProduction|Tags: , , |Comments Off on 7 Tips for Writing a Corporate Video Script

When you are presented with the task of writing a script for your company, it can be overwhelming. There is a lot to consider when planning a video, but if you follow these 7 tips, you’ll be on track to create a video that is intentional, attention-grabbing, and successful. 1. Find the purpose in your video. When thinking about the purpose of your video, these are a few questions you should ask yourself: What is the goal of this video? Who is the audience? What are some key takeaways? Answering these questions can help you kickstart and start planning your script. Glass Eye can help you by providing our creative brief template to get you started. 2. Tell a story. Telling a story allows your audience to relate to your product and company on an emotional level. It also keeps them engaged and focused. Take into consideration how this story unfolds in your [...]

23 08, 2016

A LOOK INTO TIME-LAPSE

By |2017-03-06T23:25:45+00:00August 23rd, 2016|Categories: Production|Tags: , , , , , , , , , , , |Comments Off on A LOOK INTO TIME-LAPSE

A lot of work goes into a time-lapse shoot, since the videographer is required to take many pictures in a specific spot for a long period of time, constantly monitoring the lighting and camera functions. These shoots usually take a few hours or even a full day, making it necessary to have a highly focused and dedicated videographer on the job. Since the location on a time-lapse video usually does not change, the videographer must pay extra attention to detail to make sure that the footage is consistent and high quality throughout the day. Glass Eye was tasked to demonstrate the intense process that John Deere utilized to build a full-scale combine made from canned foods that were later donated to a local food bank. Time-lapse was the only true way to show the build from start to finish. Watch the series here on YouTube. Even though this practice is fairly common, it never [...]

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