A LOOK INTO TIME-LAPSE

A lot of work goes into a time-lapse shoot, since the videographer is required to take many pictures in a specific spot for a long period of time, constantly monitoring the lighting and camera functions. These shoots usually take a few hours or even a full day, making it necessary to have a highly focused and dedicated videographer on the job. Since the location on a time-lapse video usually does not change, the videographer must pay extra attention to detail to make sure that the footage is consistent and high quality throughout the day.

Glass Eye was tasked to demonstrate the intense process that John Deere utilized to build a full-scale combine made from canned foods that were later donated to a local food bank. Time-lapse was the only true way to show the build from start to finish. Watch the series here on YouTube.

Even though this practice is fairly common, it never fails to create a dramatic and engaging visual experience. Glass Eye uses this technique when appropriate to promote the client’s message, product, or vision in a visually stunning way. In the video below, Glass Eye showcased new John Deere tractors while time-lapse stars traveled beautifully across the sky in the dramatic grand-finale of a product video. This strategy allowed the product to be shown in a unique way and captivate the viewer’s attention.

About the Author:

I am the current intern at Glass Eye Productions. My name is Hannah Pipes, and I am finishing up my senior year at the University of California Los Angeles as an English major, Literature and the Environment minor. I have been working as a writer and copy editor for all four years of college. I'm a staff writer for the UCLA Institute of the Environment and Sustainability and currently on Staff at the Daily Bruin. The Daily Bruin received 30 California College Media Association awards in 2015, including Best Daily Newspaper in the state for the second year in a row. I love working at Glass Eye and writing the blog posts. My passions outside of work include reading, writing, traveling to national parks, and performing.

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